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Seasonal Editorial

Deep dive into the trend and young contemporary womenswear market through exclusive, actionable editorials and guides designed to inspire and inform your seasonal direction.

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Three Ways Brands Are Giving Sportswear a Modern Upgrade

Modern sportswear is less about following trends—and more about making your own.

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2024 IMFC Incubator Program: Behind The Brands

Here, we highlight this season's IMFC Incubator Program Brands across MAGIC Las Vegas, PROJECT Las Vegas, and COTERIE New York. Read on to get a glimpse into the brands' incredible entrepreneurial journeys and inspiring previews of what's next in this Behind the Brand feature.

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SS25 Womens Young Contemporary Buyer's Guide

Discover key young contemporary concepts, trends, products, and brands to shop this season at MAGIC Las Vegas and MAGIC New York in our exclusive Buyer's Guide.

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SS25 Womens Contemporary Buyer's Guide

Discover key contemporary concepts, trends, products, and brands to shop this season at PROJECT Las Vegas in our exclusive Buyer's Guide.

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The Divine Feminine

As girly-core and coquette aesthetics evolve and elevate, the FW 24/25 season heavily features sophisticated feminine-inspired styling and design details.

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The Active Edit

This season, the contemporary activewear category re-invents itself with styles that double as everyday closet staples to cater to an increased interest in active lifestyles by consumers.

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What Consumers Really Want from Casualwear

From sportswear to athleisure, business fashion to going-out clothes, casualization has taken over the clothing market. Brands share what’s driving the casualization of the fashion movement and how they are keeping up.

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What Lies Beneath

The excitement of FW 24/25 comes to life in unexpected combinations of tailored and casual elements, styled together for the freshest looks of the season. 

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Party Across the USA

Your exclusive, behind-the-scenes look at our amazing MAGIC community from coast to coast.

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Insights: Shaping the Future

The future of fashion is always evolving, but as attendees of MAGIC Las Vegas learned at our educational panels, the speed toward what’s next is faster than ever. 

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Game On

A growing consumer demand for “Game Day” fashion has inspired many sports-inspired styles; from apparel and footwear to accessories, and home, gift & beauty.

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2024 IMFC Incubator Program: Meet the Brands

The IMFC Incubator Program is exclusively designed to elevate the voices and work of Black-owned brands and designers of color. Here, we introduce the 2024 IMFC brands.

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FW 24/25 Young Contemporary Womens Buyer’s Guide

Discover key young contemporary concepts, trends, products, and brands to shop this season at MAGIC Las Vegas and MAGIC New York in our exclusive Buyer's Guide. 

Read Now
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FW 24/25 Contemporary Womens Buyer’s Guide

Discover key contemporary concepts, trends, products, and brands to shop this season at PROJECT Las Vegas in our exclusive Buyer's Guide. 

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New Style, New City: A Sea of Opportunity

MAGIC Miami is the perfect opportunity for retailers to celebrate a fresh start, by offering post-holiday inventory with trend-right immediates and spring/summer direction. 

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Great Adventure

As consumers rediscover a love for excursion through travel & sport (or inspired by), key styles are influenced by the intersection of fun and functional fashion. 

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The Soft Life

This SS24 Trend Edit: The Soft Life is strongly influenced by a desire for soft living (and dressing) as consumers seek to explore romantic and peaceful styling. 

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Free Spirit

This SS24 Trend Edit: Free Spirit is inspired by a collective sense of wanderlust, nomadic exploration, and earthly expression. 

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IMFC Incubator Program Retrospective

Take a look back at some of the incredible brands that have been a part of the IMFC Incubator Program since its launch in 2020. 

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Local Influence

As exhibitors and buyers prepare to descend on MAGIC Nashville, local brands look forward to sharing all the style and fun that Music City has to offer. 

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