With the reach of western-inspired influence on fashion, culture, and entertainment, consumer desire for Americana styling is at a high. Local Nashville brands share their styling ethos, what to expect from their collections at the MAGIC Nashville event, and how buyers from all over can bring a bit of Music City back to their assortments. 

IN THE SPOTLIGHT

In a season marked by bold dressing, occasion-inspired embellishment, and bright palettes, brands have married their best-known silhouettes with the top trends of spring. “For this show, we will highlight more brighter colors than usual.  Downtown Broadway is known as ‘NashVegas’ and Planet Cowboy will hit it out of the park,” said Jaylin Ramer, Creator and Founder, Planet Cowboy, noting that the collection would also capture the high-shine trend by including metallic leathers.  

Though evergreen styling and silhouettes like cowboy boots serve at the core of collections, brands look forward to sharing seasonal updates; especially those that sparkle, with most brands highlighting rhinestones as a decorative element this season. “With country music's crossover appeal and Hollywood leading the way with shows like Yellowstone, everything in fashion now has a ‘western’ connotation or cowboy undertone. [MAGIC Nashville] has a more localized feel, as though you can feel Nashville's influence, with a stronger sense of Americana in its offerings,” said Ron Owens, Vice President and National Brand Manager, Dingo. “I’m most excited to show our newest collections, which includes a very unique group of rhinestone styles, as well as other key groupings with embroidery, and a core category of more authentic ‘western’ fashion.” 

“Being a Nashville based brand we are influenced by country music and western styles, especially the cowgirl glam that is so trendy right now. Thinking all things western... we add a modern and trendy twist to them,” said Mary Kathryn Martinson, Owner and Designer, Mary Kathryn Design. 

Glam translates across categories, as noted by Amy Kinslow, Owner and Designer, Southern Fried Design Barn. “Buyers will see denim and diamonds, wide brim hats with decorative accessories, scarves and bandanas, fringe, and western flair booties along with diamond booties. Many of these trends are becoming staple pieces in the wardrobe of country music artists, which in return influences the local style.”