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Our Community

By cultivating, creating, and nurturing credible connections, we’ve built a deeply-rooted and inclusive community within different cities, different atmospheres, with one goal: to create a home for an all-encompassing selection of young contemporary, trend-driven, and modern sportswear brands for every category.

Buyers

If it’s trending in fashion, you’ll find it at MAGIC.
Discover established and emerging apparel, footwear, and accessories that are right for your business.

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Whether you’re from a standalone boutique or an established e-commerce, MAGIC attracts a comprehensive selection of brands that are offering trend-driven, young contemporary, and modern sportswear apparel, accessories, footwear, home, gift and beauty. Beyond just trade, we also offer buyers a number of invaluable resources, including trend forecasting and educational workshops on industry developments.

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Brands

Your brand is trending, now it’s time to scale. At our MAGIC events, you’ll be able to connect with buyers and directly attract an engaged audience of industry professionals.

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We pride ourselves on supplying our brands with a loyal and supportive space, where they can directly meet and network with the key industry players who are sure to drive commerce and scale. Think of MAGIC as your fashion platform, resource, and most importantly, home.
We provide year-round business support and solutions.

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Industry Professionals

Whether you’re a fashion professional or fashion enthusiast, there’s something for everyone at our various MAGIC experiences.

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More than an event, but an experience to remember. From digital marketing tools to unpacking social media trends, learning about sustainability and best practices to wellness and inclusivity, MAGIC opens up the fashion industry to all.  

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Let’s Connect


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Discover all things MAGIC and connect with other buyers and sellers around the world.

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You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event.  Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise.  For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.
 

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