Magic is part of the Informa Markets Division of Informa PLC


A high-energy fashion experience and deeply rooted community.
MAGIC is where you’ll find must-have apparel, staple footwear, stand out accessories, and everything in between.

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How it started

Some call us the experts when it comes to trade events, and with over 90 years of experience behind us, we can’t help but agree.

Our roots are firmly planted in physical trade events, from promoting to executing. And it’s this foundation that has led to our growth: as a connector for the trend-driven and young contemporary market, year round. Unparalleled expertise and commitment allows us to realize our goals; fusing scale with curation to drive commerce, creativity and connection.

This is more than an event. This is a deeply rooted community that puts its customers first.

Where it is now

Today, we bring together the industry, providing commerce and networking opportunities —  always with a touch of MAGIC.


We’re always looking to what’s new, what’s next, and what’s in the future. As a leader in the fashion events, we house the largest selection of apparel, footwear, and accessories in the industry. We know scale, we know networking, and we know how to cultivate experiences that drive meaningful connections between established and emerging communties across the global fashion landscape.


The big picture

Buyers, brands, influencers, press, stylists. If you’re in any way involved in the fashion industry, there’s something for you at MAGIC.

Looking to find your people within the industry and grow your network? With over 134, 000 attendees, you’re sure to find them at MAGIC, the single most comprehensive fashion industry event. And while our network is as engaged and committed as we are, we always attract newness, as proven by the fact that 36% of the buyers who attended our MAGIC events in Las Vegas, New York City and Nashville were new. Our reach continues to grow, with all 50 states and 100+ countries represented by MAGIC events, and over 350 million press impressions.