New York | Feb 7–9, 2027 About For Attendees For Exhibitors Event Information Education & Experiences Travel
MAGIC New York
What is MAGIC New York?
MAGIC by Informa, New York is a deeply rooted community and established home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands in the industry.
February 7–9, 2027 | Javits Center, Level 3
Sunday: 9AM – 6PM | Monday: 9AM – 6PM | Tuesday: 9AM – 4PM
The Countdown to New York is On
Why come to MAGIC in New York?
From trend-forward collections and young contemporary brands to modern sportswear and accessories, MAGIC New York brings a focused fashion marketplace to the heart of New York City – connecting brands and buyers in one cohesive environment.
Build your assortment
Explore trend, young contemporary, modern sportswear, apparel, footwear, accessories, and more in one cohesive marketplace.
Connect with buying power
Meet the buyers and decision-makers shaping the Northeast retail landscape and connect with new opportunities for your brand or business.
Cross-shop the marketplace
Make more of your trip to New York by exploring MAGIC alongside COTERIE and SOURCING, bringing fashion, sourcing, and business opportunities together at the Javits Center.
Experience a curated show floor
Navigate a focused environment where contemporary, trend, and young contemporary brands come together in a cohesive shopping experience.
Make More of Your MAGIC Experience
From a curated brand mix and valuable business resources to distinct marketplace experiences across three cities, MAGIC gives you more opportunities to discover, connect, and grow.
BRAND CURATION
Built for discovery.
Connect the right brands with the right buyers through a thoughtfully curated mix of established names, emerging brands, and trend-forward collections.
BUSINESS SOLUTIONS CENTER
More than a marketplace.
Access resources, expertise, and solutions designed to help fashion businesses grow and navigate what’s next.
CROSS-SHOP NEW YORK
Three experiences. One destination.
Explore MAGIC alongside COTERIE and SOURCING to discover more brands, products, sourcing resources, and business opportunities across the New York Marketplace.
BUSINESS OPPORTUNITIES
Discover. Connect. Grow.
Whether you're building your brand or growing your business, MAGIC brings the industry together to create new opportunities.
What the Industry is Saying
What to Expect at MAGIC
8600
+
ATTENDEES
visiting September 2026 MAGIC New York event, including buyers, media, influencers, stylists, brands, and more
860
+
EXHIBITING BRANDS
showcasing collections, products, and new opportunities across MAGIC events.
80
+
COUNTRIES
and regions represented across the show floor, with 61% of buyers from the Northeast regions of the U.S.
100
+
ACTIVATIONS
including education sessions, speaker panels, live performances, onsite experiences, DIY activities, and more.
A Whole World of Fashion, All in One Place
Discover trend-driven fashion, emerging brands, and established favorites across apparel, accessories, footwear, home, gift, beauty, and more.
APPAREL
Trend-driven styles and new collections.
ACCESSORIES
Handbags, jewelry, eyewear, and more.
FOOTWEAR
The latest styles from everyday essentials to standout pieces.
HOME, GIFT & BEAUTY
Products that expand the retail assortment beyond fashion.
Find Your Fit
Discover communities and collections representing the diversity of today's fashion marketplace.
EMERGING
SUSTAINABLE
BLACK-OWNED
PRIVATE LABEL
WOMEN-OWNED
INTERNATIONAL
SIZE INCLUSIVE
CONTEMPORARY
Who You’ll Meet
MAGIC brings together the people shaping fashion—from buyers and retailers to brands, designers, media, influencers, and industry professionals.
BUYERS & RETAILERS
Connect with purchasing decision-makers from boutiques, department stores, specialty retailers, and e-commerce.
BRANDS & DESIGNERS
Discover established names, emerging labels, and brands bringing new collections to market.
MEDIA & INFLUENCERS
Meet the voices, storytellers, and tastemakers shaping fashion conversations.
INDUSTRY PROFESSIONALS
Build connections across the broader fashion community.
See Who’s at MAGIC
From leading retailers to emerging and established brands, MAGIC brings the fashion industry together under one roof.
*Brand & retailer sampling from past MAGIC events.
Experience MAGIC in New York
Ready to experience New York's fashion marketplace? Whether you're looking to build your assortment, discover new brands, or connect with new retail partners, join us at MAGIC New York.
Javits Center
February 7–9, 2027
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.