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What is MAGIC New York?

Bringing the spirit of MAGIC to New York City – MAGIC New York connects brands, buyers, press, influencers, and industry experts in the U.S. fashion capital.

MAGIC New York is your must-attend east coast market, happening twice a year, and where you’ll find must-have collections for this season and next.  

Fusing scale with curation to drive commerce, creativity, and connections, MAGIC New York joins a global audience of retail buyers – from big-box to boutiques – with the industry’s leading women’s trend, young contemporary, and modern sportswear brands. MAGIC New York is not just an event, it's a vibrant community.

September 22-24, 2024 | Javits Center

Sound On Sound Off

Categories to Shop

Featuring established to emerging collections, MAGIC New York is where you’ll find a comprehensive collection of trend, young contemporary, and modern sportswear women’s fashion across key categories ranging from affordable to moderate price points.

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APPAREL

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FOOTWEAR

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ACCESSORIES

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HOME, GIFT, BEAUTY

Our Communities

Our thoughtfully merchandised areas are the perfect place for companies and individuals – like you – to connect and grow together like never before.

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INTERNATIONAL

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SIZE INCLUSIVE

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BLACK-OWNED

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WOMAN-OWNED

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SUSTAINABLE & ETHICAL

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PRIVATE LABEL

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MINORITY-OWNED

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EMERGING

Impact

MAGIC New York is committed to sustainability and paving the way for a brighter future in fashion.