MAGIC bridges and strengthens relationships among buyers and brands while also providing opportunities to learn, network, and conduct new business.
UPCOMING EVENTS
MAGIC DIGITAL
February 1 - March 1, 2021
Shop the latest in women’s young contemporary and trend-driven apparel, accessories, and select footwear brands. Further immerse yourself in the latest in women’s fashion with shoppable product editorials, insightful and engaging educational sessions, and of-the-moment business resources – only found at MAGIC DIGITAL.
MAGIC Pop-Up Orlando
February 9 - 11, 2021
Orange County Convention Center (West Concourse)
Orlando, Florida
Join this intimate trade event featuring women’s trend and contemporary apparel, accessories, footwear, and select menswear brands. MAGIC Pop-Up, Orlando is a limited capacity, appointment-driven trade event gathering a retail audience of big-box, online, specialty, and boutique retail buyers.
More details to come.
LATEST NEWS
MAGIC Pop-up in Orlando Will Offer Curated Assortment
MAGIC is taking the plunge. After the pandemic forced the trade show operator to convert to digital exhibitions last year, the company is sticking its toe back in the water with MAGIC Pop-Up Orlando. The show will be heavily weighted toward women's contemporary brands, but men's will be offered as well.
EXCLUSIVE: ‘American Collections Calendar’ Reveals Fall 2021 Lineup
The “American Collections Calendar,” formerly known as the Official New York Fashion Week Schedule, has finally been released.As reported, Tom Ford, chairman of the Council of Fashion Designers of America, renamed the show schedule “American Collections Calendar” last week to reflect that a growing number of American designers are showing later in the season and sometimes outside of New York, whether that be in Europe, Asia or other key markets.
INDUSTRY INSIGHTS & EDUCATION
The MAGIC marketplace is all about commerce and content, see below for key articles and business resources.
The State of Fashion 2020
While the fashion industry is currently honing in on crisis management and contingency planning, it will eventually have to be reimagined altogether. Tune in to hear where we must focus our efforts once the unprecedented dust settles.
WGSN Spring/Summer '21 Trends
WGSN Mindset Director Amiyra Perkins to present Spring/Summer 2021 trends. Within each maket, Amiyra will explore the drivers, narratives, and product trends that buyers and vendors should look to in the coming season.