MAGIC bridges and strengthens relationships among buyers and brands while also providing opportunities to learn, network, and conduct new business.



February 1 - March 1, 2021

Shop the latest in women’s young contemporary and trend-driven apparel, accessories, and select footwear brands. Further immerse yourself in the latest in women’s fashion with shoppable product editorials, insightful and engaging educational sessions, and of-the-moment business resources – only found at MAGIC DIGITAL.

MAGIC Pop-Up Orlando

February 9 - 11, 2021
Orange County Convention Center (West Concourse)
Orlando, Florida

Join this intimate trade event featuring women’s trend and contemporary apparel, accessories, footwear, and select menswear brands. MAGIC Pop-Up, Orlando is a limited capacity, appointment-driven trade event gathering a retail audience of big-box, online, specialty, and boutique retail buyers.

MAGIC will return to Las Vegas August 9-11, 2021 at the Las Vegas Convention Center.
More details to come.


Informa Markets Fashion and NuORDER Release Digital Trade Event Data Summary, Revealing Market Insights and Fashion Wholesale Trends

Citing top apparel categories and emerging trends in buyer behaviors, post-event data indicates response to evolving consumer demands and shifting market trends.


Stronger Together: MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE Come Together to Create a Comprehensive Physical Marketplace in Orlando

MAGIC Pop Up Orlando, WWIN Orlando Showcase, and OFFPRICE will co-locate in February to present a thoughtfully formatted, multi-market physical event to support the fashion community in upcoming buying season.



 The MAGIC marketplace is all about commerce and content, see below for key articles and business resources.   

Business of Fashion. The State of Fashion 2020

The State of Fashion 2020

While the fashion industry is currently honing in on crisis management and contingency planning, it will eventually have to be reimagined altogether. Tune in to hear where we must focus our efforts once the unprecedented dust settles.

WGSN Spring/Summer '21 Trends

WGSN Spring/Summer '21 Trends

WGSN Mindset Director Amiyra Perkins to present Spring/Summer 2021 trends. Within each maket, Amiyra will explore the drivers, narratives, and product trends that buyers and vendors should look to in the coming season.