MAGIC is a high-energy fashion experience and home to the largest selection of trend, young contemporary, modern sportswear, apparel, footwear, and accessories brands.

Fusing scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home.


MAGIC is all about commerce and content, see below for key articles and business resources.

MAGIC Industry Insights

Trendcasting, discussions and market intelligence that spark new perspectives for both brands and retailers.


MAGIC Education

Business building sessions, insightful interviews and industry-focused conversations. Stay connected and get ahead through these educational sessions.


Sponsored Content

Retailers and brands, both established and emerging, face a cycle of challenges that occur at retail execution – from inefficient data-sharing and reporting practices to missed opportunities, markdowns, and inventory waste. All of which ultimately lead to an unproductive consumer experience.

As a solution to these friction points, SKYPAD presents a digital case study TechTools: Retail Analytics and Inventory Reporting.

Watch the digital session to learn about the experiences of two former SKYPAD users and how SKYPAD provides a more innovative, and holistic view of sell-through performance data; transforming the way brands and retailers share, report, and collaborate.



Discover the latest fashion events, insights, trends, and more. Follow, like, and share with @magicfashionevents | #magiclv | #magicny.

Why Exhibit at MAGIC? 

MAGIC is a high-energy  fashion experience and home to the largest selection of trend-driven and young contemporary  apparel, footwear, and accessories in the industry. 

Fusing  scale with curation to drive commerce, creativity, and connections, MAGIC joins  a global audience of retail buyers - from big-box to  boutique – together  with influencers, media, and industry thought leaders.

MAGIC is  more than  just an event: it’s a deeply rooted community and a place brands and retailers call home. 


MAGIC Las Vegas Draws New Audiences of Brands and Buyers, Supporting Continued Industry Recovery and Building Anticipation for Debut New York Event.

MAGIC Las Vegas drew new brands across trend and young contemporary apparel, footwear and accessories and new buyers, resulting in new business and commerce opportunities during a key fashion buying season.

MAGIC to Make Marquee New York Debut this September.

Creating a new East Coast home for the women’s young contemporary, sportswear, trend, footwear, and children’s market segments, MAGIC New York will premiere on September 19-21, 2021 at the Jacob Javits Center.