As consumers rediscover a love for excursion through actual travel and sport (or just inspired by), key ready-to-wear and accessories silhouettes and details from the collections at MAGIC Las Vegas August event are influenced by the intersection of fun and functional fashion. Utility dressing and elevated basics will be the standout themes for Spring/Summer 2024, and both brands and retailers are sharing some of the must-have items and top trends you can discover at MAGIC this season.
Rae Mode
ANYWHERE & EVERYWHERE
In the years following the global pandemic, piqued interest in adventure has been measurable in behavior shifts, from a renewed desire for travel through global and domestic exploration as well as more localized to the explosion of outdoor sports, such as the surging popularity in pickleball. For this reason, consumers have sought pieces driven by an ethos of performance and wearability, taking them from everyday activity to the airport in comfortable style (especially with the chic simplicity of matching sets).
These features are of top priority to brands like Rae Mode, whose collection is carefully created from material to palette to design with thoughtfulness around a high-energy customer lifestyle. “There definitely has been a spike in trends in the current fashion market for activewear that is not only comfortable and functional, but also basic and fashionable so that it can be worn anywhere and everywhere,” said Amy Kim, CEO, Rae Mode. “With this in mind, our company has focused on [creating] styles that not only have functional fabric, but functional designs as well.”
She notes that while buyers are especially focused on shopping styling that has an extended life cycle for many end purposes, that specific design details - like wicking fabrics, attached shorts, and packable jackets that fold up into pouches - are extra incentivizing for retailers to offer consumers looking to invest in wardrobe updates.
Mono B
Things Between
Shop Michella
FUN, FRIENDLY & FUNCTIONAL
Besides wearability, consumer awareness for sustainable design practices is at an all-time high, as retailers agree that these attributes are of extreme importance while looking for new products and brands to add to their assortments. “We look for brands with a sustainable story and that share our love for the great outdoors,” said Dianne Morgan, General Manager and Buyer, The Base Camp. She notes, however, that it is imperative that brands also include a sense of individuality in styling, and a bit of a personal touch, with the most notable brands adding a distinct point of differentiation to their collections through palette, fabric, and design play. "We also love it when brands can show diversity in how their clothing can be worn. It's also always fun to see what patterns and prints these brands come up with that we don’t typically see from our outdoor brands.”
IN THE DETAILS
For brands and retailers searching for the look of adventure inspiration without the true performance capabilities, strong utility details - such as cargo pockets, tread soles, and outstanding outerwear - make for key trends as consumers seek practical basics with a twist for the upcoming seasons. Across the young contemporary and trend markets, these influences have emerged across key items, giving a fresh take on wearable styling.
Bailey Rose
Miou Muse
Les Amis
Top Moda
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