ANYWHERE & EVERYWHERE
In the years following the global pandemic, piqued interest in adventure has been measurable in behavior shifts, from a renewed desire for travel through global and domestic exploration as well as more localized to the explosion of outdoor sports, such as the surging popularity in pickleball. For this reason, consumers have sought pieces driven by an ethos of performance and wearability, taking them from everyday activity to the airport in comfortable style (especially with the chic simplicity of matching sets).
These features are of top priority to brands like Rae Mode, whose collection is carefully created from material to palette to design with thoughtfulness around a high-energy customer lifestyle. “There definitely has been a spike in trends in the current fashion market for activewear that is not only comfortable and functional, but also basic and fashionable so that it can be worn anywhere and everywhere,” said Amy Kim, CEO, Rae Mode. “With this in mind, our company has focused on [creating] styles that not only have functional fabric, but functional designs as well.”
She notes that while buyers are especially focused on shopping styling that has an extended life cycle for many end purposes, that specific design details - like wicking fabrics, attached shorts, and packable jackets that fold up into pouches - are extra incentivizing for retailers to offer consumers looking to invest in wardrobe updates.