Event Information

View important event information including dates, times, location, and venue details.

 

Event Dates

Sunday, September 19
9:00AM - 6:00PM

Monday, September 20
9:00AM - 6:00PM

Tuesday, September 21
9:00AM - 4:00PM

Event Location
Jacob Javits Center
429 11th Ave, New York, NY 10001

Brand List
Explore the apparel, footwear, and accessories brands exhibiting at MAGIC New York.

Brand Curations
View new trends, as well as seasonal favorites, that you can shop at MAGIC New York.

Education & Experiences
View the full schedule of on-site education sessions, experinces and daily happenings.


Discover an expanded selection of brands
and products in the heart of the U.S. fashion capital.


MAGIC New York
Level 1
MAGIC New York brings the spirit of MAGIC to the East Coast. Located on “Level 1,” MAGIC New York features a cohesively merchandised collection of apparel, footwear, and accessories, as well as brands previously available at FAME, MODA, CHILDREN’S CLUB and Sole Commerce.


COTERIE New York
Level 3
MAGIC New York buyers also have the option to browse elevated women’s contemporary apparel, accessories, and footwear spanning  premium to  affordable luxury  price  points at COTERIE.


On-Site Amenities

INFORMATION DESKS
Need help navigating the show or locating a specific brand, booth, or seminar? Stop by one of our help desks and let our knowledgeable staff get you where you need to go.

COAT & BAG CHECK
Drop the items you don’t want to carry around the show at coatcheck for a small fee.  

RETAIL CONCIERGE SERVICE
Our Retail Relations team will be available on-site to help you find exactly what you are looking for to make your show as productive and valuable as possible.

LOUNGES
Kick back, relax and recharge at one of the many lounges located throughout the show floor.

Health and Safety

Your health and safety will always remain our top priority.
We have been working closely with the Javits Center and health authorities to better understand which health and safety requirements may be in place at the time of our event. We will keep the health & safety page updated as additional guidance is provided.

 
THE COTERIE & MAGIC NEW YORK MOBILE APP: All You Need for the Show, In The Palm of Your Hands

Search Brand Lists: Browse brands and search by event, categories and beyond! Discover brands you love and new ones along the way.

 

Real Time Event Updates: Stay in the know with important event alerts and notifications direct to your mobile phone.

 

 

Navigate the Show Floor: Access interactive maps and easily locate brands as you find your way around COTERIE and MAGIC New York.

 

Create A Personal Agenda: Favorite the brands you want to connect with and add on-site happenings to your calendar.


A sneak peek into COTERIE & MAGIC.  Watch the video of the COTERIE New York & MAGIC New York, Know Beofre You Go live session now. Hear insider tips for retailers and buyers, including: 

  • Can’t-miss brands
  • What’s new for 2021
  • The new COTERIE smart discovery platform
  • How to shop the floor
  • Education, experiences, and daily happenings
  • On-site health and safety
  • And so much more.  

 

New Buyer Checklist & Tips

 

Before the show:
 

Register online and receive up-to-date MAGIC New York event info.

✓ Plan your Open to Buy:

    Review your merchandise sell-thru. Note your best-selling styles, sizes, and brands, and set up appointments in advance.

    Set your goals for discovering new brands and find inspiration:

        → Follow @magicfashionevents to be up to date on new brands and trends.

        → View our growing Brand List and Curations and get inspired for new brands to shop.

✓ Plan on site show coverage with your staff.

    Tip: Don’t forget to register all staff members in advance so they can skip the line.

✓ Set discovery goals: Visit 10 new vendors per category to see what’s new and diversify your merchandise.

✓ Download the event app to have all details in the palm of your hands (coming soon!)


Make the most of your visit:


✓ Start early so you aren’t rushed as you discover what’s new.

✓ Use the app to find the booths and brands you’ve planned to see, or search top categories.

✓ Walk row by row, floor by floor, and find the hidden gems that will make your store stand out.

✓ Don't be shy. If you see a busy booth, don’t be discouraged. Ask what time would be good for you to come back.

✓ Introduce yourself. You’ll enjoy the new relationships you make within this supportive community for years to come.

✓ Write your orders at the show to not miss out on merchandise.

✓ Take photos of what you buy. This makes it easier to remember your buys or share with your staff.  (Just remember to ask first!)

 

Continue your discovery:

✓ Stay in touch with industry updates through @coterie_show

✓ Review orders to make sure the delivery dates are correct.

✓ Confirm your orders with vendors.

✓ Follow up on orders you have placed. Make sure things are on time, shipping is in order, and there are no complications.

✓ Register for the next event early and receive trend updates and inspirations.

Buyer FAQs

Have questions about MAGIC New York?
Check out our answers to frequently asked questions.

Exhibitor FAQs

Have questions about MAGIC New York?
Check out our answers to frequently asked questions.


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