Finding confidence through comfort is key, and the best brands offering extended sizing seamlessly merge top trend styling with thoughtful design details knowing that one fit is not for all. “Going forward, it’s all about body positivity and feeling good about who YOU are,” says Denice Wright, Creative Director of Boom Boom Jeans. She notes that especially with the emerging Gen Z customer, the desire for style is high, but so is the attention to fit. “In terms of denim, we work in fabrications with stretch and recovery that work across the board. But for plus-size, we’ve done construction on waistbands, dedicated to a curvy fit, to eliminate the gaping. We try to cater to those body types, versus on the premium denim side where fit was more straight and cookie cutter. Really, we just have to be very aware of body type, what complements her figure, what feels good to her.”
Best-practice executions of inclusive merchandising are not just designed by brands as a singular point of view across size categories, but also bought by retailers in a meaningful and seamless integration of the same trends and merchandise. “We hope to be able to offer a very similar assortment to our extended size customer as we do our standard size customer,” says Kim Meek, Vice President of Merchandising, Dry Goods. “Although the selection may be smaller overall it will still represent all the must have items for the season.”
The success of extended sizing lives not just in the product, but also in the partnerships between brands and retailers, as well as the customers. Fashion industry forecaster Wendy Bendoni compares merchandising these collections to the user experience of a website: “Make it clear. The companies that do, and that embrace the plus size audience keep their businesses successful through constant storytelling. You can feel they care.” She also recommends critical partnerships with best-at brands that know the plus size business. “MAGIC will give you great brands to connect with, that is what going to the show is all about. Partner with a brand that has mastered the fit, that has built up a clientele, and in this partnership they’ll tell their audience where to find their product, and you’ve won.” Discover more brands that offer inclusive sizing at MAGIC Las Vegas.
Sampling of brands participating in MAGIC Las Vegas who offer extended sizing:
Blu Pepper, Dippin Daisys, Dreamgirl International, LATTELOVE, Lolita, Lost + Wander, Mikarose, Mono B, Pearlle, and Rae Mode.
Register now to check out these brands and more at of MAGIC Las Vegas.