Event Information for MAGIC Las Vegas

View important event information including dates, times, location, and venue details.

Event Location

Las Vegas Convention Center
3150 Paradise Road, Las Vegas, NV

MAGIC | West Hall

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Event Dates & Hours

Sunday, February 13
12pm - 6pm

Monday, February 14
9am - 6pm

Tuesday, February 15
9am - 6pm

Wednesday, February 16
9am - 4pm



Health and Safety

Safety is of the utmost importance and is central in our planning of this event. Informa Markets Fashion will adhere to all city and state regulations in effect at the time of the event. Stay up to date with the latest information for Las Vegas here.

Face Masks
Based on the CDC’s latest recommendation that all individuals - regardless of vaccination status - wear a face mask, Nevada has adopted this new guidance as a mandate, in effect July 30, 2021. Masks will now be required to be worn by all guests at indoor Las Vegas events. Complimentary masks will be available for all guests if they do not have their own.

Enhanced Cleaning
Continuous sanitization and cleaning through the course of the event, with a focus on “high-touch areas.”  

Personal Hygiene Stations
Hand washing facilities and sanitizing stations will be available throughout the event and in public spaces.

Physical Distancing
Public spaces and exhibit halls will allow all in attendance to practice physical and social distancing at all times.  

Guests who are feeling unwell will be asked to not attend the event. EMTs will be available on-site at all times.


Event Amenities 

Exclusive Hotels Deals

We've negotiated exclusive rates at leading Las Vegas hotels near the Las Vegas Convention Center to make your trip more affordable. Reserve your hotel accommodations with our official housing provider, onPeak.

Keep checking this link for more deals to come! Rooms at the group rate are limited so we encourage you to book early.

New MAGIC Mobile App Coming Soon

Enhance your event experience with the official mobile app. Retrieve your digital badge, view event info and brand lists, access planning tools and event resources, and receive up-to-the-minute notifications. Stay connected with the community!

New mobile app coming soon! Download the previous app to view August brand lists, publication partners, and more.

Exclusive Travel Rates

Make the most out of your journey to MAGIC, PROJECT, and SOURCING at MAGIC with exclusive offers and discounts from our travel partners. Head to the travel page to access deals on airfare, transportation, incentives, and more!

Keep checking this link as more deals are announced! Book early as offers are limited and will expire.


Onsite Services at MAGIC Las Vegas


Need assistance? Stop by one of our onsite help desks; locations coming soon.


Stay tuned for more information about WiFi at MAGIC Las Vegas.


Stay tuned for more information about Coat and Bag Check at MAGIC Las Vegas.



Live Event Retail Buyer FAQs

Have questions about attending MAGIC Las Vegas? Check out our answers to frequently asked questions.

Live Event Exhibitor FAQs

Have questions about exhibiting MAGIC Las Vegas? Check out our answers to frequently asked questions.


Retail Buyer Checklist & Tips



  • Make sure you are registered for the show!
  • Get familiar with our digital planning tools in order to plan and navigate the show. Via these outlets you’ll have access to exhibitor lists, show floor maps, and the App—where you will have the ability to book appointments directly.
  • Review your merchandise sell-thru and take notes on your bestselling styles, brands, and sizes.
  • Be a leader, not a follower! Know what is happening and selling in your area by doing your homework. Shop the local competition, make notes on price points and brand names, and talk to your customers to see what they would like to see in your store.
  • Read up on different industry websites, newsletters, and follow trends and brands on social media to find items that catch your eye.
  • Plan your Open to Buy (OTB).
  • Register online for market info.
  • Make your market appointments.



  • Re-sale certificate and tax ID number.
  • Projections, otb, order sheets, and calendar list of appointments.
  • Bring business cards, credit card, and visuals of your merchandised store and website readily available.
  • Pack a notebook, a folder, and your cell phone to take photos.
  • Bring your laptop for checking for working orders at night and balancing your budget.
  • Sign up for platforms that show you real-time inventory. Many brands do their business online, and will only allow you to order via these outlets.



  • Start early!
  • Utilize the MAGIC mobile app to map out your day. Note the booths and vendors you want to see or with whom you have appointments.
  • Walk row by row, floor by floor. You never know what you may find.
  • Don't be shy. If you see a busy booth, ask what time would be good for you to come back.
  • Network—build a group of market friends that you can have lunch or dinner with and share experiences.
  • Set a goal of visiting 10 new vendors per market.
  • Write your order at the show! It can be overwhelming to try to do it when you get back home.

2021 Sponsors & Partners