MAGIC by Informa offers a unique opportunity to connect directly with a global audience of retail buyers, ranging from big-box and boutique retailers to online marketplaces, alongside influential press, influencers, and fashion thought-leaders.
MAGIC is not just an event, but a thriving community that amplifies brand visibility, fosters valuable connections, and positions brands at the forefront of the fashion industry.
Our Community

21,700+ Attendees
visiting MAGIC events in 2025, including buyers, media, influencers, stylists, brands, and more

116+ MILLION & CLIMBING
press impressions with pick-ups from U.S.-based and international consumer and B2B outlets in 2025

125+ COUNTRIES
with 59% of U.S. representation coming from the West Coast across all MAGIC events on the show floor

31% NEW BUYERS
attended women's 2025 events with over 54% being top decision makers (C-Suite Executives, Owners, President)



