New Types of Buyers
How Poppy & Pout access new types of retail buyers at MAGIC
Discover how lipcare brand Poppy & Pout use their presence at MAGIC to expand their reach from gift-focused buyers, to fashion-forward buyers, unlocking new retail footprints.
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Their Challenge?
Poppy & Pout had already made a name for themseves in the gift and beauty market, but knew their product was a perfect fit for the fashion-forward consumer. They needed a way to put their product in front of buyers with a fashion focus, with an opportunity for buyers to experience their product for themselves in person.
The Solution?
MAGIC is not only clothes, shoes and bags. Poppy & Pout secured their spot in MAGIC’s Home, Gift, and Beauty pavilion, the perfect location to meet fashion-forward retail buyers. Demoing their product line to fashionfocused buyers enabled Poppy & Pout to expand their footprint and reach a new demographic of consumers.
The Results?
Interest turned into coversations, conversations turned into demos, and demos turned into on the spot sales for Poppy & Pout who continue to invest in their presence at MAGIC as a key part of their retail strategy. Through MAGIC they’ve been able to expand beyond gift and beauty retail stores, and give their product prime placement next to major fashion brands.
"At MAGIC we are meeting incredible new buyers that we are not seeing at other trade shows."
Azja Pryor
Poppy & Pout
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