Expanding into the U.S.
How Pixie Woo landed a major U.S. retail partner by exhibiting at MAGIC
Discover how Canadian brand Pixie Woo took their brand from 800 locations in Canada, to one of the largest U.S. retail stores through their presence at MAGIC.
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Their Challenge?
Pixie Woo, who is sold in over 800 retail locations across Canada, wanted to take what they had built at home, and extend it to the U.S. market. They knew that to be successful, they would need to build real face-to-face relationships with retailers and buyers in key retail targets whose stores were a perfect fit for their unique product.
The Solution?
After investing in a booth, Pixie Woo began sharing their products with the diverse retail audience in attendance at MAGIC. Their vibrant brand display, and fragrant product line attracted high-volumes of traffic to their stand. This provided the perfect place to demo their product line, and build trust with potential retail partners.
The Results?
Pixie Woo is now sold in many major retail locations throughout the U.S. including on shelf at Anthropologie. Pixie Woo was able to leverage viral success on Tik-Tok to build their brand in the U.S. thanks to the retail relationships formed on the showfloor at MAGIC. These valuable relationships are why Pixie Woo continues to invest in having a presence at MAGIC year after year.
"We’re now in a lot of retail stores in the U.S., even in Anthropologie which has really helped us and all of this happened because we attended MAGIC"
Marie-Li Roy
Pixie Woo
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