Success for Both Brands
How FRNCH build on their success to grow their second fashion brand at MAGIC
Discover how French brand FRNCH used their presence at MAGIC to help introduce their second brand, Jiji Studio Paris, to retailers in the U.S. market.
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Their Challenge?
French brand FRNCH was expanding their global footprint and launching their second fashion brand JiJi. To break into the global market, they needed to reach a diverse crosssection of retailers in a strategic way. They wanted retailers to have a chance to see both brands side by side, so they could truly understand the range of styles they had to offer consumers.
The Solution?
The team at FRNCH had seen so much success in the 10+ years they had been exhibiting at MAGIC, they knew that expanding their booth presence to include their new brand JiJi, would be key to establishing their reputation as a fashion staple in the global market. Two booths, one goal: meet retailers and introduce them to JiJi Studio Paris, and FRNCH.
The Results?
FRNCH and JiJi welcomed dozens of retailers to their booth across a successful three days at MAGIC. The brand recognition of FRNCH translated into strong brand awareness for JiJi Studio Paris. The team continues to invest in showing their brands at MAGIC due to the number of established retailers and boutique owners they meet who in turn, help their brands expand globally.
"FRNCH has been coming to MAGIC for 10 years. We saw so much success bringing our brand to this market."
Carolyn Wooden
FRNCH
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