U.S. Retail Partnerships
How Dress To built their brand in the U.S. Market by exhibiting at MAGIC
Discover how Brazilian brand Dress To leveraged their presence at MAGIC to build key retailer partnerships in the U.S. market and showcase their brand’s unique style to wider audience than ever before.
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Their Challenge?
Dress To was looking to expand their brand from Rio De Jeniero Brazil, into the U.S. marketplace. Dress To needed to create brand awareness that would attract the right retail partners who could bring their style to a wide but relevent customer base and show their new collections to retail partners in person.
The Solution?
The opportunity to showcase their collection to an engaged retail audience through MAGIC’s Brand Curation program proved to be just what Dress To needed. Having a booth on the MAGIC showfloor gave them a place to hold face-to-face meetings with key retail buyers and share their unique brand story.
The Results?
Dress To was able to fill their meeting calendar on day one of MAGIC. They continue to exhibit year after year because of the diverse presence of both international and U.S. retailers. They’ve even launched an exclusive North American collection which they debuted at MAGIC, positioning their brand for significant growth in the U.S. market.
"We get a lot of key retailers from the U.S. Market here. We been able to successfully open new retailer partners using MAGIC’s Brand Curation service"
Corie Nicols
Dress To
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