MAGIC New York - Feb. 24 - 26, 2026 About For Attendees For Exhibitors Event Information Education & Experiences Press Partners Travel
Buyer FAQs
Explore answers to the most commonly asked questions to help make your event experience as seamless as possible.
Registration
In order to attend our fashion tradeshows, all attendees must be qualified to determine the nature of their company's business and relationship to the fashion industry.
Business identification requirements are subject to the discretion of Show Management and may include one or more of the following:
- Active Website
- Tax Registration
- Recent Invoices: (From the last 6 months) that are from 3 different vendors for finished goods, apparel, footwear, accessories. Purchase orders and handwritten invoices are not acceptable.
- Photo ID
- Business Card: Listing the address of your business & job title
- Account List: Proof of buying office Credit
- Reference Sheet: Showing companies you purchase from
- Letter of Intent: From a broker or lawyer on official letterhead stating type of business and anticipated opening date.
Online registration is open throughout the duration of the show, if you are pre-qualified.
After September 11, 2025, new retailers can register on-site in New York. In order to attend our fashion trade shows, all attendees must be qualified to determine the nature of their company's business and relationship to the fashion industry.
Please refer to above answer for what is required to determine if you are pre-qualified.
REGISTER TO ATTEND »
To ensure the safety of our guests and employees we are encouraging all registrations to be completed prior to the event.
When pre-registering (which we strongly encourage) simply print your badge on-site and scan right into the hall to begin shopping.
REGISTER ONLINE NOW »
If registering on-site, please be prepared to present credentials at time of registration.
Should you need to register onsite, returning and verified retailers may scan the QR code onsite to register, no need to stand in line.
For non-verified retailers, guests, and press, please visit one of our registration customer service areas at the Javits:
- COTERIE registration is in the Crystal Palace.
- MAGIC registration is in the North Concourse outside Hall 1-B Entrance.
For verified retailers, registration is free to attend all shows at the Jacob Javits Center. For non-retailing business categories, a fee of $2,000 - $3,500 may apply.
Please contact our Customer Service Team for details, to register and to complete payment.
Email cs@fashionresource.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
Your printed badge will grant you access to all MMGNET Group events at the Jacob Javits Center, including COTERIE New York (Level 3), MAGIC New York (Level 1).
Please contact Customer Service and one of our show experts will be glad to assist you. Email cs@fashionresource.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
No, all on-site seminars, experiences and daily happenings are free to attend with your attendee badge.
Coming soon
Children under the age of 18 are permitted on the show floor during show hours only. A child authorization form must be completed at registration to receive a badge.
Instructors and their students are welcome. At least one faculty member for every 10 students is required. Please contact Customer Service at cs@fashionresource.com or (877) 554-4834 to register your student group and to be added to our email list for the show.
Planning to bring a family member*, friend, or non-industry guest? All guests are required to pay a registration fee of $50 before the event, or $100 on-site at the show. Register your guest online here to save on guest registration.
If your guest is a colleague and buying with you, please register them as a buyer here.
*Registration fees for children under 18 are waived.
No, a unique email address is required for each registrant.
No, each person needs to register and be credentialed separately for the event.
Accessing the Event
You asked, we listened. Due to popular demand, we are bringing back printed badges for our 2025 events to allow for a seamless and efficient on-site experience, while still upholding our commitment to sustainability.
Once registered, you will receive an email approximately 1 week prior to the event that contains your unique event access QR code. If you are registering within one week of the event you should receive your email within 24 hours of registering.
Upon arrival on-site, follow directional signage to the badge pickup area where you will be able to scan your unique QR code or enter your name to receive your paper badge. Badges will NOT be mailed.
Your paper badge will grant you access the show floor.
If you need to update the email address associated with your registration, please reach out to cs@fashionresource.com.
You may also visit registration customer service areas on-site at the Javits Center.
You will receive an email communication one week prior to the event that contains your unique QR code.
If you are registering within one week of the event you should receive your email within 24 hours of registering.
If you need to update the email address associated with your registration, please reach out to cs@fashionresource.com.
No, your badge is unique to your registration. Each attendee or guest will need to register to get access to their badge.
General
The event is located at The Javits Center at 429 11th Avenue, New York, NY 10001
Show Hours are:
Sunday, September 14
9am - 6pm
Monday, September 15
9am - 6pm
Tuesday, September 16
9am - 4pm
We've negotiated a limited number of reduced-rate hotel rooms to make your trip to New York more affordable. Please visit the hotel page for a list of participating hotels and to book your room.
Children under the age of 18 are permitted on the show floor during show hours only. A child authorization form must be completed at registration to receive a badge.
Service animals are permitted.
Only event staff and authorized media may take stills or video.
There are multiple dining options available on-site at the Javits Center for retailers to purchase lunch, view menu here. Healthy alternatives, like harvest bowls, are available for purchase on the COTERIE New York show floor.
Yes, during show hours only.
Attendees may bring roller bags and other personal belongings onto the exhibit floor.
Electric scooters are available for rent at the Javits Center by contact our Security and Safety Solutions Department at (212) 216-2196. Manually operated wheelchairs also are available, but they cannot be reserved. Upon arrival, please visit our Concierge Desk in the Crystal Palace or ask a Public Safety Office for assistance in securing a wheelchair.
Yes, coat and baggage check is available at the Level 2 Fedex as well as the North Concourse for a charge.
We are excited to introduce new ways to enhance your event experience to offer more flexibility, convenience, and value for our brands and buyers. While we will no longer offer complimentary lunch at our events, we are making strategic investments into other areas like a complimentary car service to bring buyers to and from showroom appointments, an expanded hosted buyer program, and increased savings opportunities for travel in the second half of the year.
There are multiple dining options available on-site at the Javits center for retailers to purchase lunch, view menu here. Healthy alternatives, like harvest bowls, are available for purchase on the COTERIE New York show floor.
More information coming soon.
Event Planner & Mobile App
From pre-planning to onsite to post-event, we’ve made planning and follow up easier than ever.
The integrated online event planner, accessible via desktop or mobile app, gives you access to event brand lists including brand contact details, lookbooks and booth numbers, interactive floor plans and maps, the on-site education and experiences, and more.
Plan and prepare so you can optimize your time at the event.
- Log in for a customized experience
- Search and discover brands in all events, by categories, price points, seasons, new brands and more!
- View exhibitor contacts details and reach out prior to schedule appointments at the event
- Download exhibitor look books
- Explore interactive event maps
- Browse on-site education and experiences
- Create a personal agenda and plan your time on the event floor
- Stay in the know with important event updates
- Select categories for personalized recommendations
The event planner is accessible via desktop or mobile app.
Event Planner link: Coming Soon
Desktop: Coming Soon
App download: Coming Soon
To login, enter the email you used to register for the event and request a one-time password (OTP). Your unique code will be emailed to you immediately, and is valid for 10 minutes.
You must be registered as an attendee or exhibitor for COTERIE New York or MAGIC New York to login to the September edition of the event planner.
Your personal login credentials will be available around 2 weeks prior to event open. If registering within 2 weeks of the event, your login credentials will be sent within 24 hours of registering.
Still need to complete your registration?
Register as an Attendee/Buyer »
Register as Press »
Registration for Exhibitors/Brands »
Have you completed your attendee or exhibitor registration? If so, check your inbox for your attendee or exhibitor registration confirmation email and review the contact details you provided.
If you cannot find your confirmation email, please contact Customer Service and one of our show experts will be glad to assist you.
Email cs@fashionresource.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
Once logged into the event planner on desktop, or in the app, you can view the brand list which can be accessed from the home page or navigation menus. Favorite a brand or exhibitor by clicking on the star icon right next to the brand name or when you are viewing the brand profile. Build your own personalized favorites list which will be visible under “My Favorites” section.
Note: For the app event planner, you can also see lookbooks and sessions that you have favorited under “My Favorites”.
Education & Experiences is the home to all the sessions that will be taking place during the show days.
Once you are logged in, you will be able to mark sessions by hitting the “star” & “my schedule” button on the app & web respectively.
All such sessions will live under the “My Schedule” section of the app.
On your desktop: Once you are on the discover brands page, you can use different filters ranging from categories, product interests, price points and more, once selected, these filters will be automatically applied to present you with your personalized filtered list.
On the mobile app: The same filters can be used by clicking on the “filter by” tab selecting the relevant filters & hitting the checkmark button.
Yes, all the brands that are favorited on the desktop version of the planner will also be visible on the app if you are logged in.
For the agenda, sessions that are added to the schedule on the web will be visible under the “My Schedule” section on the app.
Once logged into the event planner on desktop, or in the app, you will have access to the brand contact information on their profile. View the brand contacts email address, website to directly contact the brand.
Brands who have a “featured brands profile” will also include additional information about their brand or collections, including videos, downloadable lookbook, line sheet, and more.
Check back regularly to view the latest brand lists, show maps and happenings. New brands, happenings and event info is added daily leading up to the event.
Always check for updates to the mobile app in the App Store or Google Play Store to ensure you are seeing the most up-to-date version of the app. Be sure to allow notifications in your device settings to receive important show alerts!
To ask your questions or share your feedback email cs@fashionresource.com or call: US +1 (877) 554-4834, International +1 (218) 740-6873.
Questions?
If you have further questions or concerns, contact us.
8:00 a.m. - 5:00 p.m. CST Monday - Friday
You expressly assume all risks associated with, resulting from or arising in connection with your participation in and/or attendance at the Event. Informa does not make any warranty as to the Event in general, including, without limitation, in relation to: (a) the benefit or outcome of any sale, interaction or transaction you may have with any exhibitor, sponsor or attendee or (b) the benefit or outcome (commercial or otherwise) that you may achieve as a result of attending the Event. Informa and all entities within the Informa Group (as well as any employees or other representatives of the same) exclude all liability for any loss, injury or damage whatsoever that you may suffer in connection with or arising from the Event whether direct, indirect, consequential, special, incidental or punitive loss, injury or damage (including, without limitation, injury or disease to persons, property damage, theft, loss of profits, loss of business, loss of opportunity, loss of goodwill, loss or corruption of data or any other type of economic loss, injury or damage) or otherwise. For the avoidance of doubt, Informa shall not incur any liability whatsoever for any products displayed or sold by any exhibitor or sponsor at the Event.