MAGIC Las Vegas - Feb. 17 - 19, 2026 About For Attendees For Exhibitors Event Information Education & Experiences Press Partners Travel
For Attendees
Make the Most of MAGIC
Las Vegas is where you’ll find your next bestseller. Register now to shop new to the scene brands as well as all your familiar favorites – both domestic and international. Enter a new market, discover unique business opportunities, and stock your store with all of the must-haves for next season.
Attendee Qualification
MAGIC by Informa, Las Vegas attracts top buying power season over season drawing in retail buyers from boutiques to e-commerce sites to chain stores to big-box and department stores – and everything in between. And the best part? All verified purchasers attend for free.
Our events are not open to the public and are intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company's and/or individual’s relationship to the fashion industry.
Trusted by the Industry
Trusted by thousands of key industry professionals.
“The U.S. is a massive market with so much untapped potential for us, and MAGIC gives us direct access. Honestly we've only been here for half an hour and have already discovered so many brands we'd never find on Instagram or TikTok. For us, that's invaluable."
ASOS
Senior Buyer
"MAGIC is a great opportunity to discover new brands – we're always looking to bring fresh names on board, and MAGIC lets us see so many in one place."
URBAN OUTFITTERS UK
Senior Buyer
"The value of attending MAGIC for our business is seeing those new vendors and trends and identifying where we can expand our partnerships. The energy around the show gets us excited to shop and find newness.”
PALMETTO MOON
VP of Merchandising
Attendee Checklist
View our thoughtfully crafted checklist to help you prepare for a successful pre-, during, and post-event experience.
Leading Exhibiting Brands
Building a vibrant community for impactful connections and collaborations, where ideas are shared, partnerships are forged, and exciting business prospects are explored.
*Brand sampling from past MAGIC Las Vegas events.
Attendee Registration
Don't miss out on the opportunity to level up your store's inventory for the upcoming season – register for Las Vegas now.
2026 Hosted Buyer Program
Innovate, Collaborate, Elevate
Buyer FAQs
Review frequently asked questions designed to answer your most pressing concerns and ensure seamless event experience.