July 10th, 2020

Digital Innovation Leads as MAGIC Cancels Live Event in Las Vegas and Powers Forward with Comprehensive Digital Trade Event Launch
Despite disruptions to live events in 2020, MAGIC’s soon-to-launch digital trade event is gaining momentum in the fashion wholesale industry as a more effective and comprehensive marketplace for fashion wholesale commerce this fall.

Informa Markets Fashion announced today the cancellation of MAGIC’s Las Vegas fashion wholesale trade show at the Las Vegas Convention Center, which was set to run from September 30 – October 2, 2020.  Instead, MAGIC, with sister shows, COTERIE, PROJECT, MICAM Americas, and CHILDREN’S CLUB, is in full swing to debut their digital trade event, scheduled to open on September 1, 2020 and run through November 1, 2020.

MAGIC, the largest domestic fashion tradeshow in Las Vegas, which includes WWDMAGIC, PROJECT, MICAM Americas, POOLTRADESHOW, STITCH, and SOURCING at MAGIC draws an audience of international and domestic retailers, brands, media, and industry influencers.  With the offering of a comprehensive and centralized digital trade platform this fall, brands and retailers will benefit from an inclusive, location-free opportunity to connect and conduct commerce – bridging the gap created by continued uncertainty of travel restrictions and health and safety concerns. This digital trade event - one of the largest digital marketplaces for fashion wholesale - is the initial step forward within a much larger, future-facing plan of collaborative physical and digital events for the fashion wholesale industry.

“Based on our discussions with partners and stakeholders surrounding health, safety and travel concerns across the country, cancelling our late September Las Vegas event, while disappointing, is the best path forward for our fashion community,” said Nancy Walsh, President of Informa Markets Fashion.  “Current climate aside, re-evaluating, re-adjusting, and continually maturing our business model has always been part of our company ethos.  Our digital trade event is a natural and necessary first step in revolutionizing and innovating our business in a time that is primed for digital opportunity and outlets.”

MAGIC’s digital marketplace, powered by NuORDER will not only feature new and known brands across women’s, men’s and children’s apparel, accessories, and footwear, but like the live event, will also feature a robust line-up of educational programming and seminars.  With a full 8 week run time, retail buyers will be able to leisurely explore a full library of shoppable editorials and engaging educational content, from tastemaker-curated roundups and retail discovery sessions to timely industry insights. The fusion of community and value-add content will generate a more efficient endless aisle experience of unique product discovery for retailers.

Additionally, participating brands will benefit from enhanced brand storytelling and the ability to make more informed merchandising decisions in real time through data analytics and features such as digital catalogs, line sheets, 360 imagery, and shoppable hotspots.  While the momentum is gaining to utilize this new platform and its technology, exhibitors are already gearing up for onboarding, with weekly webinar training sessions in full swing. Helping brands quickly become comfortable navigating the virtual showroom technology, each hour-long session features a comprehensive tutorial demonstrating platform functionalities and capabilities, followed by a live audience Q&A.

“From the very beginning of planning a digital component to our events, back in early 2020, we have been diligently taking strides forward to ensure a meaningful product was developed for our community.  We have had our finger on the pulse of our industry and we have learned so much from our customers, partners, and community in the past few days, weeks and months – their needs, wants and hopes - which allows us to more confidently step forward this year and then further enhance our business into a dynamic and hybrid future in 2021,” said Kelly Helfman, President of MAGIC.

For more information on MAGIC and the upcoming digital trade event, please visit: https://www.magicfashionevents.com

MAGIC is the most comprehensive fashion marketplace in the U.S., showcasing Women’s and Men’s Apparel, Footwear, Accessories, and Sourcing resources from around the world.  MAGIC fuels the business of fashion by helping facilitate connections between buyers and brands with outstanding services like retail concierge and matchmaking programs, bridging relationship and strengthening connections.  

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com

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Fashion Snoops: Fear Into Fuel Webinar Series

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April 2, 2020

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March 30, 2020

A Retailer's Guide to Influencer Marketing Amidst Current Events

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March 23, 2020

PR & Marketing During COVID-19: Four Must-Read Articles

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March 20, 2020

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To give you some extra peace of mind, here are 8 industry resources we’re accessing this week to stay updated and for insight on moving forward in our—hopefully temporary—new normal.


March 20, 2020

Resources for Small Businesses

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This helpful list of resources includes information for local and federal programs assisting businesses adversely affected by the coronavirus.


August 18, 2020

LIVE DEMO SERIES: Digital Trade Event Introduction and Shopping Journey for Fashion Buyers

Join MAGIC DIGITAL, COTERIE DIGITAL, PROJECT DIGITAL, MICAM Americas DIGITAL and CHILDREN’S CLUB DIGITAL, along with leading B2B e-commerce platform NuORDER, for an introduction to the upcoming digital trade event launching September 1. This demo will include an overview of the platform and a live buyer journey walk-through, as well as a “first look” at exclusive editorial content retailers can expect to find throughout our five curated marketplaces. A live Q&A session will follow the presentation,in which buyers can direct specific questions to both NuORDER and retail relations representatives.



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SOLE SYNERGY: A Roundtable Discussion on Moving Footwear Forward 

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Preparing for COVID-19 Recovery-Solutions for Every Company in the Supply Chain

Executives and brand owners are facing enormous business challenges from the collapse of customer demand to significant regulatory modifications and supply chain interruptions. Attend this webinar to gain insight into the key elements of retail supply chain recovery.





Tools and Techniques to Drive Your Business Today

This 90-minute webinar will focus on accessible, turnkey, and immediate digital strategies for brands and  retailers so business operations can be maintained, while additional sales channels created.

Gain insight into:

  • How to strategize deliveries and reassortments of product for wholesale accounts
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  • Social media advertising and shopping.



Small Business Survival Guide:
How to Navigate Uncharted Waters During COVID-19

In the first of a series, our webinar is designed to create ongoing industry dialogue geared towards  helping small businesses within the fashion industry navigate uncharted waters during the COVID-19 outbreak. Our expert panel will include Marc Weiss of Management One, Gary Wassner of Hilldun, Mark Beckham of the CFDA, and Karen Giberson of Accessories Council.

Learn about current options for business loans and financial assistance programs, retail
planning, assessing credit risk, production and inventory scheduling/planning strategies, as well as local initiatives available for small businesses nationwide.




Delivering Good can help lives changed forever by the COVID-19 pandemic. With over 35 years of crisis experience, we help people in need across the country and outside the US who face poverty, homelessness, job loss and more.

To learn how you can help click here.

Check out our educational site, Fashion Frameworks, to acess the latest updates and resources.  


Please feel free to reach out to us with any questions or concerns.

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+1 (877) 554-4834

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+1 (218) 740-6873