MAGIC has been postponed to September 2020

At this time of global uncertainty, the health, well-being and safety of all of our visitors is our top priority.  As such, we have made the decision to
postpone the event to September 29-October 1, 2020.  Please know that we are continually monitoring developments and closely following
public health official guidance. 

We are committed to supporting our retailers and brands and to providing resources as the situation develops. 

May 21, 2020

Informa Markets Fashion Plans to Bring Reimagined MAGIC and PROJECT Events to Las Vegas September 29th – October 1, 2020

Informa Markets Fashion plans to bring a thoughtfully reconsidered Las Vegas marketplace to life in late September, while forging meaningful digital connections through a parallel product evolution.


Las Vegas, NV—May 21, 2020 — Informa Markets Fashion, organizer of key industry trade events like COTERIE, MAGIC, and PROJECT, has made the decision to postpone August’s 2020 Las Vegas marketplace. Originally slated for August 17-19, the marketplace will now provisionally take place Tuesday, September 29th through Thursday, October 1, 2020, at the Las Vegas Convention Center. The marketplace will feature flagship shows WWDMAGIC, PROJECT, and MICAM Americas, in thoughtfully reconsidered formats conducive to the current environment and adherent to suggested health and safety guidelines recommended by the CDC. 

While Informa Markets’ Las Vegas fashion marketplace has traditionally taken place in August to align with the fashion industry’s buying cycles, this delicately balanced decision to tentatively move forward with postponed event dates is a two-fold response amid continued uncertainty of reopening plans across the country, as well as shifts in this years’ buying season. 


Additionally, with COVID-19’s marked impacts on the fashion industry, business continuity for the remainder of 2020 is imperative for fashion and apparel brands, retailers, and manufacturers. With the postponement of WWDMAGIC, PROJECT, and MICAM Americas, Informa Markets hopes to provide the fashion community with the urgent and necessary commerce opportunities it needs.  

“We know that our community is eager to connect again. We also know our partner brands and retailers put a lot of effort into the logistics of exhibiting at or attending one of our shows. We believe it is in the best interest of our community to postpone the show at this time, giving us the runway to review the situation on an on-going basis. At the same time, we believe it is our responsibility to the industry we serve to move forward and provide an opportunity for some form of business continuity while we reassess and work through what fashion business looks like in a post COVID-19 world,” said Nancy Walsh, President of Informa Fashion Markets. “We are hopeful for a September return to the show floor and are working tirelessly to make it happen, with a very focused effort on health and safety standards.” 

If ultimately opened to exhibitors and attendees, the September 2020 Las Vegas fashion marketplace and its show brands will feature a new, more considerate layout, and design changes including, but not limited to, separate, smaller, and more intimate micro markets taking place within a single venue. While the most appropriate show design is still being considered, the final reimagined marketplace formats will all be guided by physical distancing guidelines, crowd-control measures, and enhanced cleaning protocols. More information on the health and safety standards across fashion portfolio events will be available on the Informa Markets website in the coming weeks. 

Simultaneously, the Informa Markets Fashion portfolio is taking forward strides in the journey toward digitalization by further investing in the development of enhanced digital solutions to support brands and retailers alike as they plan for Spring/Summer markets. These soon-to-be revealed initiatives will complement the company’s keystone physical events, and revolutionize B2B fashion commerce. 
“There has been great enthusiasm around the digital content we launched earlier this spring and we see a lot of value in engaging our industry in that way,” said Kelly Helfman, President of MAGIC. “We will continue to evolve our digital offer, both in terms of relevant educational content as well as with digital solutions that further enable our community to discover, connect, and collaborate, wherever they are.”



MAGIC is the most comprehensive fashion marketplace in the U.S., showcasing Women’s and Men’s Apparel, Footwear, Accessories, and Sourcing resources from around the world.  MAGIC fuels the business of fashion by helping facilitate connections between buyers and brands with outstanding services like retail concierge and matchmaking programs, bridging relationship and strengthening connections.  For more information, please visit  


About Informa Markets 

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 450 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit

April 17, 2020

Fashion Snoops: Fear Into Fuel Webinar Series

Trend forecasting agency, Fashion Snoops hosted a webinar titled, Fear into Fuel: Comradery Not Competition on Thursday, April 16th. One of the panelists included our very own, Kelly Helfman, President of WWDMAGIC, PROJECT WOMENS, MICAM AMERICAS, and SOURCING. 


April 9, 2020

Fashion Brands Pivot Production to PPE and Protective Masks

As the coronavirus crisis continues to challenge the fashion industry, brands and retailers are responding by producing both personal protective equipment for those on the frontlines, and protective masks for the general public.


April 3, 2020

10 Must-Reads for Small Business Owners

There are a number of great online resources tailored to small businesses. We've compiled 10 articles to help independent brands and retailers weather this storm.


April 2, 2020

Help for Small Businesses: Paycheck Protection Program

Important information on the Paycheck Protection Program, including who is eligible and how to apply. 


March 30, 2020

A Retailer's Guide to Influencer Marketing Amidst Current Events

Rachel McCord, founder of the McCord List, shares her tips for navigating influencer marketing during this global crisis.


March 23, 2020

PR & Marketing During COVID-19: Four Must-Read Articles

With the influx of content surrounding the current state of business, we scoured the internet to provide key articles to help you navigate these challenging times.


March 20, 2020

8 Fashion & Retail Resources to Access Now

Working from home and self-isolating is a dramatic change for many, especially in the midst of so much uncertainty. 

To give you some extra peace of mind, here are 8 industry resources we’re accessing this week to stay updated and for insight on moving forward in our—hopefully temporary—new normal.


March 20, 2020

Resources for Small Businesses

Access information shared by The International Trade Administration, U.S. Department of Commerce and Fashion Service Network for small businesses affected by COVID-19.

This helpful list of resources includes information for local and federal programs assisting businesses adversely affected by the coronavirus.


SOLE SYNERGY: A Roundtable Discussion on Moving Footwear Forward 

Join MICAM Americas’ new digital content series SOLE SYNERGY – conversations for the footwear industry. This 60 minute webinar focuses on straight talk with footwear industry insiders discussing new solutions and how to move forward.




Rethinking Assortment and Retail Strategies
 with Fashion Snoops

 Gain insight on where to focus your Summer and Fall assortments, as well as How -To’s for welcoming consumers back into your stores. Hear this and so much more as we share retail anecdotes that you can adopt for your business and customers. 




Fashion Law Amidst The Covid-19 Pandemic

Join us for a presentation from noted fashion lawyer Douglas Hand, who will walk through some of the significant legal issues currently faced by fashion companies at every stage of their business.




The Retailer Roundtable: What Now... and What Next? 

As state and county officials across the US begin to roll out phasing plans for lifting quarantine orders, businesses are also following suit; shifting towards “cautious optimism” as they navigate immediate and future business (and consumer) needs.  Join us as we gather independent specialty fashion retailers from across women’s, men’s, children’s, and footwear to hear an insider’s perspective on their evolving landscape, refocused business plans, and future outlook.



Preparing for COVID-19 Recovery-Solutions for Every Company in the Supply Chain

Executives and brand owners are facing enormous business challenges from the collapse of customer demand to significant regulatory modifications and supply chain interruptions. Attend this webinar to gain insight into the key elements of retail supply chain recovery.





Tools and Techniques to Drive Your Business Today

This 90-minute webinar will focus on accessible, turnkey, and immediate digital strategies for brands and  retailers so business operations can be maintained, while additional sales channels created.

Gain insight into:

  • How to strategize deliveries and reassortments of product for wholesale accounts
  • Creating and driving traffic to an e-commerce store
  • Social media advertising and shopping.



Small Business Survival Guide:
How to Navigate Uncharted Waters During COVID-19

In the first of a series, our webinar is designed to create ongoing industry dialogue geared towards  helping small businesses within the fashion industry navigate uncharted waters during the COVID-19 outbreak. Our expert panel will include Marc Weiss of Management One, Gary Wassner of Hilldun, Mark Beckham of the CFDA, and Karen Giberson of Accessories Council.

Learn about current options for business loans and financial assistance programs, retail
planning, assessing credit risk, production and inventory scheduling/planning strategies, as well as local initiatives available for small businesses nationwide.




Delivering Good can help lives changed forever by the COVID-19 pandemic. With over 35 years of crisis experience, we help people in need across the country and outside the US who face poverty, homelessness, job loss and more.

To learn how you can help click here.

Check out our educational site, Fashion Frameworks, to acess the latest updates and resources.  


Please feel free to reach out to us with any questions or concerns.

U.S. Phone

+1 (877) 554-4834

International Phone

+1 (218) 740-6873