Influencer Marketing with Rachel & Rick
Featuring Rachel McCord, The McCord List & Rick Schirmer, ViralBrand
Join celebrity model and founder of The McCord List as she spills the tea on PR and influencer marketing, with ViralBrand agency founder and CEO, Rick Schirmer. Get ready to get schooled on what it is and how to best utilize it during these ever-evolving times.
Featured Speakers
Rachel McCord
The McCord List
Named “Best dressed celebrity” by Vogue, Cosmopolitan, Marie Claire, and Elle, Rachel McCord (with half a million Instagram fans and press for her work from outlets like Glamour, Entrepreneur, & Forbes) is a celebrity model, new mama, and TV personality (“Chrisley Knows Best”, “The Hills: New Beginnings”). Considered the “influencer of influencers,” she is the creative director and founder of The McCord List, a female empowerment platform for celebrities, influencers, and entrepreneurs.
From investor/judge on “Elevator Pitch” to renowned speaker on fashion, social media, branding, and female entrepreneurship (UCLA, USC, LMU, FIDM, WWDMAGIC, StyleCon), Rachel balances her heart for empowerment with the insane demands of life as a new mom in the public eye. It’s clear to see why her message is inspiring millions.
Rick Schirmer
Founder & CEO, ViralBrand and Launchpreneur
Husband to Rachel, Richard Schirmer is the founder and CEO of ViralBrand and Launchpreneur Inc. Expertly trained in branding at Disney, he helps brands go viral. Rick joined the DBA team in 2009 to head up the Los Angeles office. He has quarterbacked over 1,000 viral and influencer activations for brand and entertainment properties including some of the most viral campaigns of all time. His award-winning experience includes activations for Chick-fil-A, Disney, Whole Foods Market, Universal Pictures, Walmart, Proctor &Gamble, Coca-Cola, "Harry Potter," "Toy Story," "The Chronicles of Narnia," "The Purge," "The Cove," and "Food, Inc."
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