Show Information for MAGIC Pop-Up Orlando
View important show information, including dates, times, location and venue details.
Event & Attendee Registration Hours
Tuesday, February 9
9am - 6pm
Wednesday, February 10
9am - 6pm
Thursday, February 11
9am - 4pm
NOTE: Show will be open from 8AM-9AM, each day, to accommodate high-risk guests
(i.e.: elderly, pregnant, high risk due to health concerns) to visit the show floor, prior to full show open.
Venue Map
February 9-11, 2021 at the Orange County Convention Center in the West Concourse in Orlando, Florida
MAGIC Pop-Up Orlando Editorial Content
Discover noteworthy brands, learn about the must-shop trends, and get a preview of the live event!
Grab your most fashionable face mask and head over to MAGIC Pop-Up Orlando!
MAGIC Pop-Up Orlando partnered with WGSN for A/W 21/22 direction, with The Reimagined Folklorist.
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MAGIC Pop-Up Orlando picks noteworthy brands in apparel, accessories and footwear!
Event Amenities
Health & Safety
With safety at the forefront, MAGIC Pop-Up Orlando will feature a limited footprint of buyers and brands guided by “Informa AllSecure”, a detailed protocol to provide the highest levels of hygiene and safety.
Exclusive Hotels Deals
We've negotiated exclusive rates at leading Orlando hotels near The Orange County Convention Center to make your trip more affordable. Rooms at the group rate are limited so we encourage you to book early.
The MAGIC Mobile App
The official mobile application for MAGIC events. Retrieve your digital badge, view all event info and brand lists, access planning tools and show resources and receive up-to-the-minute notifications - Stay connected with the community!
Education & Daily Happenings
Daily discussions with players in the fashion and retail industries. Gather industry information and learn how to grow your business with workshops from our favorite partners and speakers in the MAGIC Pop-Up education space.
On-Site Services at MAGIC Pop-Up Orlando
HELP DESKS
Need help navigating the show? Stop by one of our help desks and let our knowledgeable staff get you where you need to go.
WIFI
WI-FI will be available at the Orange County Convention Center.
COAT AND BAG CHECK
Coat and Bag Check available at the Orange County Convention Center.
Attendee Checklist & Tips
WHAT YOU NEED TO DO BEFORE THE SHOW
- Get familiar with our digital planning tools in order to plan and navigate the show. Via these outlets you’ll have access to exhibitor lists, show floor maps, and the App—where you will have the ability to book appointments directly.
- Review your merchandise sell-thru and take notes on your bestselling styles, brands, and sizes.
- Be a leader, not a follower! Know what is happening and selling in your area by doing your homework. Shop the local competition, make notes on price points and brand names, and talk to your customers to see what they would like to see in your store.
- Read up on different industry websites, newsletters, and follow trends and brands on social media to find items that catch your eye.
- Plan your Open to Buy (OTB).
- Register online for market info.
- Make your market appointments.
VIP ITEMS TO PACK
- Re-sale certificate and tax ID number.
- Projections, otb, order sheets, and calendar list of appointments.
- Bring business cards, credit card, and visuals of your merchandised store and website readily available.
- Pack a notebook, a folder, and your cell phone to take photos.
- Bring your laptop for checking for working orders at night and balancing your budget.
- Sign up for platforms that show you real-time inventory. Many brands do their business online, and will only allow you to order via these outlets.
SHOWTIME PLAN-OF-ATTACK
- Start early!
- Utilize the MAGIC mobile app to map out your day. Note the booths and vendors you want to see or with whom you have appointments.
- Walk row by row, floor by floor. You never know what you may find.
- Don't be shy. If you see a busy booth, ask what time would be good for you to come back.
- Network—build a group of market friends that you can have lunch or dinner with and share experiences.
- Set a goal of visiting 10 new vendors per market.
- Write your order at the show! It can be overwhelming to try to do it when you get back home.
Live Event Attendee FAQs
Have questions about MAGIC Pop-Up Orlando? Check out our answers to frequently asked questions.