Show Information for MAGIC Pop-Up Orlando

View important show information, including dates, times, location and venue details.

Show Hours

 

Tuesday, February 9, 9am - 6pm
Wednesday, February 10,  9am - 6pm
Thursday, February 11, 9am - 4pm

 

NOTE: Show will be open from 8AM-9AM, each day, to accommodate high-risk guests (i.e.: elderly, pregnant, high risk due to health concerns) to visit the show floor, prior to full show open.

Attendee Registration Hours

 

Tuesday, February 9, 9am - 6pm
Wednesday, February 10,  9am - 6pm
Thursday, February 11, 9am - 4pm

 

NOTE: Registration will be open from 8AM-9AM, each day, to accommodate high-risk guests (i.e.: elderly, pregnant, high risk due to health concerns).

On-Site Amenities

Health & Safety 

 MAGIC Pop-Up Orlando will be organized in accordance with Informa’s AllSecure health and safety standard. As the world’s leading events’ organizer, Informa has developed a detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events, providing everyone with reassurance and confidence they are participating in a safe and controlled environment. 
Read More »
 

Badge Retrieval

Access the show floor in 2 easy steps:

1. Register to attend now and retrieve your registration confirmation number.

2. Download the MAGIC Mobile App and sign in with your email address and last name.   

Exclusive Hotels Deals

We've negotiated exclusive rates at leading Orlando hotels to make your trip more affordable. Rooms at the group rate are limited so we encourage you to book early.

Book Now »

 

On-Site Services

HELP DESKS

Need help navigating the show? Stop by one of our help desks and let our knowledgeable staff get you where you need to go.

WIFI

WI-FI will be available at the Orange County Convention Center.

COAT AND BAG CHECK

Coat and Bag Check available at the Orange County Convention Center.

Attendee Checklist & Tips

 

WHAT YOU NEED TO DO BEFORE THE SHOW

  • Get familiar with our digital planning tools in order to plan and navigate the show. Via these outlets you’ll have access to exhibitor lists, show floor maps, and the App—where you will have the ability to book appointments directly.
  • Review your merchandise sell-thru and take notes on your bestselling styles, brands, and sizes.
  • Be a leader, not a follower! Know what is happening and selling in your area by doing your homework. Shop the local competition, make notes on price points and brand names, and talk to your customers to see what they would like to see in your store.
  • Read up on different industry websites, newsletters, and follow trends and brands on social media to find items that catch your eye.
  • Plan your Open to Buy (OTB).
  • Register online for market info.
  • Make your market appointments.

 

VIP ITEMS TO PACK

  • Re-sale certificate and tax ID number.
  • Projections, otb, order sheets, and calendar list of appointments.
  • Bring business cards, credit card, and visuals of your merchandised store and website readily available.
  • Pack a notebook, a folder, and your cell phone to take photos.
  • Bring your laptop for checking for working orders at night and balancing your budget.
  • Sign up for platforms that show you real-time inventory. Many brands do their business online, and will only allow you to order via these outlets.

 

SHOWTIME PLAN-OF-ATTACK

  • Start early!
  • Utilize the MAGIC mobile app to map out your day. Note the booths and vendors you want to see or with whom you have appointments.
  • Walk row by row, floor by floor. You never know what you may find.
  • Don't be shy. If you see a busy booth, ask what time would be good for you to come back.
  • Network—build a group of market friends that you can have lunch or dinner with and share experiences.
  • Set a goal of visiting 10 new vendors per market.
  • Write your order at the show! It can be overwhelming to try to do it when you get back home.