Why Exhibit at MAGIC?
MAGIC is fashion's biggest and most important platform for inspiration, information, connection, and commerce. Through our hybrid digital and physical marketplaces, MAGIC brings together the most influential fashion retail decision makers and brands from across the world, facilitating introductions, building relationships, and driving business globally.
Immerse yourself in personalized journeys, curated communities, rich learning experiences, and intelligent, tech-infused tools and services to create smarter connections that take your business to the next level when you exhibit your collection at MAGIC in a digital or physical format.
DIGITAL TRADE EVENT
MAGIC DIGITAL is the step forward into the modernization of fashion’s B2B model, creating new avenues to sell into global fashion markets, both as a standalone offering while in-person events are limited as well as a future-facing complement to our live fashion trade event. Through this newer model, brands are offered efficient exposure to a global retail audience through a centralized, digital marketplace driven by targeted marketing, exclusive content and editorials, and innovative, intuitive digital showroom technology which encourage inventive, new ways for brand storytelling, and acceleration of commerce.
LIVE EVENTS
The MAGIC live trade event is the largest and most comprehensive fashion marketplace in the US, fueling the industry by facilitating connections. Taking place twice a year, our in-person events historically bring influential brands, top-tier retailers, leading media publications, celebrities, and influencers all under one roof to bring the fashion community together. Networking events, business connections, engaging happy hours, lively parties, music performances, and educational seminars is what MAGIC is known for. For 2021 and beyond, we have begun to reimagine our physical marketplace to bring you the same experience in a safer and more conscious environment. We look forward to welcoming a new age in fashion wholesale.
INSPIRE
Explore the latest and upcoming trends, develop your next collaboration with like-minded visionaries, or find creative inspiration from industry experts who have already forged your desired path.
CONNECT
MAGIC makes connecting with colleagues, clients, and your next big venture easy with a cohesive layout, various networking opportunities, and no-barriers Q&A panel sessions with fashion and retail heavyweights.
LEARN
Through our various educational seminars featuring global industry experts, fashion influencers, and leading media publications, learn tips and tricks to help you grow and stay ahead of the ever-changing fashion landscape.
EXPERIENCE
MAGIC is all about pushing your brand forward and providing the tools to do so. Much more than just commerce, MAGIC enables our brands to immerse themselves in the industry through exclusive events and experiences.
WHAT OUR COMMUNITY IS SAYING
“It’s a great platform for all brands to really have mass reach to a lot of different types of buyers. You make so many connections with people from all over the world that open up potential business opportunities."
- OPERATIONS MANAGER, COTTON CANDY LA
“I do a week’s worth of work in only two or three days – we choose MAGIC because it’s aligned with the product that we like to source for our website; it gives us great insight into the U.S. market."
- INTERNATIONAL BUYER, SHOWPO
"Our outreach was double what we would have done during this time period. New learnings and explorations regarding a new way of selling and buying is always exciting. It was great to see all types of retailers join in a digital way and see everyone continue to work outside the box.”
- BRAND SALES DIRECTOR, JUST BLACK DENIM