Magic is part of the Informa Markets Division of Informa PLC

For Attendees

MAGIC New York is where you’ll find your next bestseller. Register now to discover everything from established and emerging brands to local east coast and international collections. Enter a new market, discover unique business opportunities, and stock your store with all of the must-haves for next season.

Attendee Qualification

MAGIC New York attracts top buying power season over season drawing in retail buyers from boutiques to e-commerce sites to chain stores to big-box and department stores – and everything in between. And the best part? All verified purchasers attend for free. 

Our events are not open to the public and are intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company's and/or individual’s relationship to the fashion industry. 

Trusted by the Industry

“This is the best part of the job for all of us. Being here, meeting people, chatting about what people are having success within different markets, what people feel is emerging on the trend front, [MAGIC] is just vital to stay connected and inspired."

Senior Footwear Buyer

“MAGIC New York has that intimate feel that is different from the Las Vegas market. Even though this city is crazy and loud, this show is calm and pulls people in and provides a great experience for the customers."

Sales Director

“The MAGIC New York crowd is amazing and so full of life. Is there anywhere better to be than on this show floor? The MAGIC name carries weight in the marketplace. It provides the expectation that the show will run smoothly and provide bands and buyers that environment to make connections and have a positive future in the business."

Sales Manager

Attendee Checklist 

View our thoughtfully crafted checklist to help you prepare for a successful pre-, during, and post-event experience.

Leading Exhibiting Brands

Building a vibrant community for impactful connections and collaborations, where ideas are shared, partnerships are forged, and exciting business prospects are explored. 


Attendee Registration

Don't miss out on the opportunity to level up your store's inventory for the upcoming season – register for MAGIC New York now.


Buyer FAQs

Review frequently asked questions designed to answer your most pressing concerns and ensure seamless event experience.