Magic is part of the Informa Markets Division of Informa PLC

For Attendees

MAGIC Las Vegas is where you’ll find your next bestseller. Register now to shop new to the scene brands as well as all your familiar favorites – both domestic and international. Enter a new market, discover unique business opportunities, and stock your store with all of the must-haves for next season.

Attendee Qualification

MAGIC Las Vegas attracts top buying power season over season drawing in retail buyers from boutiques to e-commerce sites to chain stores to big-box and department stores – and everything in between. And the best part? All verified purchasers attend for free. 

Our events are not open to the public and are intended for fashion professionals and approved attendees only. All attendees – purchasing and non-purchasing – must be verified by show management to determine the nature of the company's and/or individual’s relationship to the fashion industry. 

Trusted by the Industry

Trusted by thousands of key industry professionals.

“This is the best part of the job for all of us. Being here, meeting people, chatting about what people are having success within different markets, what people feel is emerging on the trend front, [MAGIC] is just vital to stay connected and inspired."

Senior Footwear Buyer

"We come to a trade show like MAGIC because we want to find something that's new and exciting, and then being able to find other private label vendors as well as it's a big part of the business. There is a lot of value at this show, and it is worthwhile to attend."


"We come to MAGIC every year. It’s our biggest show. We get [buyers] from all over the country with diverse backgrounds. And it is a very fun experience."

Trade Show Representative

Attendee Checklist 

View our thoughtfully crafted checklist to help you prepare for a successful pre-, during, and post-event experience.

Leading Exhibiting Brands

Building a vibrant community for impactful connections and collaborations, where ideas are shared, partnerships are forged, and exciting business prospects are explored. 


Attendee Registration

Don't miss out on the opportunity to level up your store's inventory for the upcoming season – register for MAGIC Las Vegas now. 


Buyer FAQs

Review frequently asked questions designed to answer your most pressing concerns and ensure seamless event experience.

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