Magic is part of the Informa Markets Division of Informa PLC

Our Community

By cultivating, creating, and nurturing credible connections, we’ve built a deeply-rooted and inclusive community within different cities, different atmospheres, with one goal: to create a home for an all-encompassing selection of young contemporary, trend-driven, and modern sportswear brands for every category.


If it’s trending in fashion, you’ll find it at MAGIC.
Discover established and emerging apparel, footwear, and accessories that are right for your business.


Whether you’re from a standalone boutique or an established e-commerce, MAGIC attracts a comprehensive selection of brands that are offering trend-driven, young contemporary, and modern sportswear apparel, accessories, footwear, home, gift and beauty. Beyond just trade, we also offer buyers a number of invaluable resources, including trend forecasting and educational workshops on industry developments.


Your brand is trending, now it’s time to scale. At our MAGIC events, you’ll be able to connect with buyers and directly attract an engaged audience of industry professionals.


We pride ourselves on supplying our brands with a loyal and supportive space, where they can directly meet and network with the key industry players who are sure to drive commerce and scale. Think of MAGIC as your fashion platform, resource, and most importantly, home.
We provide year-round business support and solutions.

Industry Professionals

Whether you’re a fashion professional or fashion enthusiast, there’s something for everyone at our various MAGIC experiences.


More than an event, but an experience to remember. From digital marketing tools to unpacking social media trends, learning about sustainability and best practices to wellness and inclusivity, MAGIC opens up the fashion industry to all.  

Let’s Connect