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One can only feel a sense of positivity and inspiration after talking with Maggie Tucker, the owner of Magpies Nashville.
“Nashville was hit with a tornado the week before the National Emergency,” she explains. “I can’t put into words the devastation, but the upside is that our community has never been more united. We’re reminded of the impact that small businesses have in this community and people are making a mindful effort to love small businesses.”
She tells us that after the tornado hit, the community banded together by delivering blankets to families without power and heat, as well as supporting local women’s shelters. And since the schools were shut down, and some children don’t have access to free breakfast and lunch, they partnered with
local organizations to make food packs for kids. “We’re seeing this with every small business in Nashville. It’s this beautiful sense of community who love and support one another.”
And as for what’s happening at Magpies, Tucker seized the opportunity to revamp their e-commerce platform. “We had the e-commerce platform established, but it only had about 20 items,” she explains. “We stripped it down, did in-the-moment training with our team, and rebuilt everything, which included adding 300+ items and new shopping categories.” She says that being active on social media, communicating with customers, has also been important. “We’ve been utilizing the video feature to show collections through Stories and one-on-one appointments. All we can do is keep showing up, do the best we can, and know that when all of this is done, we’ll come out of it better.