Spring/Summer 2020 Street Style: Florence June 2019

JUNE 25, 2019


It's the official start of the Spring/Summer 20 season, so let's take a look at the most influential trends coming out of Florence. The Fashion Snoops photography team was ready on site to capture the the best of the trends.


It's a delightfully blurry vision of summer, with fresh new ways to interpret late 60s psychedelia. From eye-popping tie dyes in abstract prints to neon paint strokes, the head-to-toe look is fresh and anything but minimal. It's a nice contrast to the otherwise solid techno design themes currently in menswear.


After several seasons of utility hiding in the background, it's back front and center, but in a much more refined way. With a mix of urban sophistication and rugged preparedness, this theme is one to keep an eye on as sportier styles become more tailored and relaxed. While the pockets may be oversized and the trim and details may be outdoors-ready, the look is meant to emphasize the importance of being ready for anything in an uncertain world.


There's a whole new level of elegance when it comes to warm weather knits. Matching a decidedly retro mood for next season, the sweater polo was by far and away one of the most important key items seen in Florence. The finer the gauge the better, and the best colors all had a vintage-y vibe, with warm casted greens, oranges and taupes leading the way.


As far as color trends go, super bright highlighter hues led the way in Florence. While they still mostly dominate activewear and other techno surfaces, we started to see the colors pivot to more tailored styles as well. Two-tone neons were some of the most interesting examples, where one ultra intense tone is styled with a monochromatic hue that's slightly more subdued.


Patterned camp shirts are one of the best seasonal essentials, and with "dad style" being so cool at the moment, it's no wonder that almost every brand had some variation on the trend. The best shirts were the ones with a silkier finish, a watered-down color story, and a dreamy, abstract approach to tropical motifs.


Another nod to summertime utility was the techno parka, which came in a variety of jewel tones and saturated neutrals. These tissue- weight nylon shells featured plenty of function, while also maintaining their breezy lightness. A new addition to the styles for S/S20 was the use of contrasting industrial straps as a design overlay.


Blazers and sport coats that can be worn as casually as a sweatshirt were a big trend in Florence. Completely deconstructed in nature, these chore jackets are being updated in seasonal colors, a higher button stance overall, and even showcasing novel ways to update super traditional suiting plaids and checks.


As the anthithesis to the highlighter neons also seen in Florence, these muted yet impactful pastels came right from the most important runways. As the perfect complement to crisp cotton poplins and technical nylons, these powdery pastels add a unexpected and much-needed complexity to active-inspired styles and summer tailoring.


Fashion Snoops is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. FS provides consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to create smarter.


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