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We’ve put together some commonly asked questions to help you get MAGIC ready!
Update on Novel Coronavirus
The MAGIC team is closely monitoring developments of the Novel Coronavirus, which first emerged from Wuhan, China, in December 2019. The health and safety of the community that gathers at MAGIC is our top priority and we are following all safety advice and precautions as recommended by the US Department of Health and Human Services, as well as the World Health Organisation (WHO). Please rest assured that while we are monitoring the situation as an international business, and staying up to date on official sources of updates and guidance from the government and authorities, it’s entirely business as usual for our events.
Given the global nature of MAGIC, we will also continue to monitor the restricted travel from impacted areas within China and the screening procedures at international airports.
In order to attend our fashion tradeshows, all attendees must be qualified to determine the nature of their company's business and relationship to the fashion industry. All credentials are reviewed, and admittance to the show is subject to the approval of Show Management. Valid credentials may include: an active e-commerce website; Tax Registration showing your business is a valid retailer, wholesaler, distributor or importer/exporter; Recent invoices for the purchase of finished products.
On-site registration is available on all show days. Please be aware that wait times may be longer than for those who pre-registered for their badges. If registering on-site, please be prepared to present credentials at time of registration.
For verified retailers, registration is free to attend all shows taking place at the LVCC. For non-retailing business categories, a fee of $500 - $2,500 may apply. Please contact our Customer Service Team for details, to register, and to complete payment.
If you registered and received a confirmation email or badge that notes “Sourcing Only” or “S” this means that due to your business category type you are approved to attend SOURCING AT MAGIC and FOOTWEAR SOURCING AT MAGIC only. Sourcing Only badge holders are welcome to attend all MAGIC seminars.
Instructors and their students are welcome. At least one faculty member for every 10 students is required. Please contact Customer Service at (877) 554-4834 to register your student group and to be added to our email list for the show.
We provide complimentary shuttles to get you to and from the show servicing the most popular hotels in Las Vegas, as well as negotiated deals with independent transportation providers. Please refer to the Hotel & Travel page for details on show shuttles and other transportation options.
The wristbands is a seamless process of, "Tap & Go." Not only does your wristband carry your company information, it also grants you physical access to the MAGIC show floor including seminars, events, happy hours, and after hour performances.
Assistance is available to you at any of out registration locations. We also have helpful App Success team members to assist with any questions or concerns. Here are some helpful tips of how to put on the wristband to ensure you have a comfortable experience:
Find a friend! You only get one shot at this, so we recommend an extra hand to help.
Use the one finger rule. The wristband should be snug enough that no more than one finger can fit between the band and your wrist. The band can be on either your left or right wrist, whichever feels more comfortable.
Slide the closure towards your wrist to tighten. Hold the loose ends when sliding. The closure slides one-way and cannot be loosened.
No, after you have registered and received your wristband, that wristband will allow you access for all show days.
Digital Badge Questions
NEW! Wristband and digital badge access - what's the difference?
In an effort to be more sustainable, we have adopted a digital badge found within your MAGIC LAS VEGAS mobile app. Your credentials and ID are found within the badge section of the mobile app so you can share your contact information with colleagues. This will also be used for those that have special floor access (VIP, etc.).
Through your smart phone, go to the Apple store (iPhone users) or Google Play (Android users). Search MAGIC LAS VEGAS in the app store or access the following link from your device: https://app.magicfashionevents.com/. Download and you are all set!
Yes, in order to retrieve your digital badge you will need to login to your previous account or create a new account using your email address and last name as noted in your registrationconfirmation email.
There is a dedicated App Success Team located throughout the Las Vegas Convention Center. In addition for App-related technical questions, please contact the tech support team through the Tech Help menu located in the top right corner menu of the App.