Though our world may be dominated by technology, there’s a growing longing for the opposite from our clothing. “Customers have a desire for something unique in the face of globalization and the standardization of fashion,” says Brazilian clothing brand Dress To. “They want unique and original pieces and [have an] appreciation for handcrafted pieces, which are in contrast to our digital world.” And it’s not a passing trend. According to MMGNET’s Fall/Winter 2025/2026 Women’s Contemporary Buyer's Guide, buyers are embracing the emergence of the ‘Artistic Muse,’ a style that “highlights cultural roots by preserving heritage and embracing the bohemian trend of the moment.”

Here, a ‘70s vibe is found via long fringed dresses that can go from day to night; a focus on folk craftsmanship lends to an influential knitwear assortment; and accessories, like oversized hobo bags and cuff jewelry, illustrate artisan tradition. “Fashion trends come back in cycles, and the boho essence of [that decade] hasn't changed much — it still values a free spirit and handmade details,” Dress To adds. “But today's iteration reflects our times” — be it through knit sets that elevate loungewear or interesting coats, like hybrid capes — “and brings the search for more natural and sustainable fabrics that have less impact on the environment.”

Here, we asked some Contemporary at MAGIC Las Vegas brands for insight into how buyers should engage with this trend for FW25/26.