Seasonal Editorial
Deep dive into the trend and young contemporary womenswear market through exclusive,
actionable editorials and guides designed to inspire and inform your seasonal direction.
The Art of Modern Bohemia
Consumers want to connect with clothing on an emotional level. Here’s how the Avant Craft trend is making that happen — and how retailers should buy in.
SS26 is Putting Resort Fashion in Focus
SS26 calls for pieces that channel the optimism of resort fashion. See how brands at MAGIC are putting customers' vacation mindset into focus.
The Timeless Appeal of Future Classics
Wardrobe basics may not go out of style, but they can get an upgrade. Here’s how brands at MAGIC New York are approaching the Future Classics trend for now — and forever.
SS26: MAGIC in Motion
From Las Vegas to New York to Nashville, MAGIC's SS26 season brought buyers and brands together for a first look at fashion's next wave.
2025 Incubator Program: Behind the Brands
Here, we highlight this year's Incubator Program brands across MAGIC Las Vegas, PROJECT Las Vegas, and COTERIE New York. Read on to discover standout founders, get an exciting look at their FW25/26 and SS26 collections, and get immersed within the worlds of their up-and-coming brands.
SS26 Vacation Wear Takes Off
Summer dressing is getting even more fun. Here’s how women’s young contemporary brands at MAGIC Las Vegas are leveling up their seasonal assortment.
How to Build a Size Inclusive Assortment that Sells
The most successful retailers are those who offer an assortment that fits — and excites — every body. Here’s what buyers should look for to get inclusivity right.
3 Trends Contemporary Brands are Betting on for SS26
Ahead of MAGIC Las Vegas, we spoke to some of the biggest contemporary brands about key looks — and items — dominating the SS26 season.
SS26 Women's Young Contemporary Buyer's Guide
Created to equip young contemporary buyers with a clear, actionable buying strategy, this curated guide translates seasonal themes into a focused checklist of must-have items, standout colors, material updates, pattern shifts, and directional details.
SS26 Women's Contemporary Buyer's Guide
Created to equip women's contemporary buyers with a clear, actionable buying strategy, this curated guide translates seasonal themes into a focused checklist of must-have items, standout colors, material updates, pattern shifts, and directional details.
SS26 Footwear Buyer's Guide
Created to equip men's and women's footwear buyers with a targeted, trend-forward buying strategy, this curated guide breaks down the season’s key themes into a streamlined checklist of essential silhouettes, material moves, standout colors, and detail shifts shaping the footwear market.
The Softer Side
This editorial is an energetic, playful, and lovely curation of FW25/26 apparel and accessories by brands exhibiting at MAGIC. Immerse yourself in the world of “The Softer Side.”
Cozy Comforts
From revving up the volume to mixing materials, here's what buyers should look for when embracing a fun twist on old-school loungewear.
The Artistic Muse
With craftsmanship and artisan details trending this season, Contemporary at MAGIC brands share insight into how buyers might consider engaging with this trend for FW25/26.
Reinventing the Office Uniform
Brands at this season’s MAGIC New York event share the ways Gen Z has changed the office uniform — and what buyers need to know to keep up.
Making MAGIC All Across the Country
Three MAGIC events, one purpose: Discovering the best women’s trends of this season’s — and next.
How Home, Gift and Beauty Brands Are Taking Fashion Retail to the Next Level
As retailers sell customers a full lifestyle, they’re looking to home, gift and beauty to help build a more enticing — and carefully curated — assortment. Here’s how retailers can create the vibe shoppers want thanks to brands at this season’s MAGIC events.
The Artistic Muse
The ruggedness of western wear is being made fresh with unexpected bohemian influences. Here are tips for how buyers should approach the old-meets-new trend.
FW 25/26 Womens Young Contemporary Buyer's Guide
Discover key young contemporary womenswear trends, products, and brands to shop at MAGIC in our exclusive Buyer's Guide.
FW25/26 Womens Contemporary Buyer's Guide
Discover key contemporary womenswear trends, products, and brands to shop at MAGIC in our exclusive Buyer's Guide.
FW25/26 Footwear Buyer's Guide
Discover key footwear trends, products, and brands to shop at MAGIC in our exclusive Buyer's Guide.
The Femme Boheme
Boho chic is back, but it’s not what you’d expect. Learn more about how the trend is being reinvented for Spring 2025.
6 Memorable Moments from MAGIC Las Vegas
Relive the best moments from August's MAGIC Las Vegas event.
SS25 Sportif Style
The new everyday uniform is more sporty, less serious. Discover three ways brands are embracing this legendary look in our latest editorial from MAGIC New York.
2024 Incubator Program: Behind The Brands
Glimpse into this season's participating brands - from their incredible entrepreneurial journeys to inspiring previews of what's next for their collections.
SS25 Womens Young Contemporary Buyer's Guide
Discover key young contemporary womenswear trends, products, and brands to shop at MAGIC Las Vegas and MAGIC New York in our exclusive Buyer's Guide.
SS25 Womens Contemporary Buyer's Guide
Discover key contemporary womenswear trends, products, and brands to shop at PROJECT Las Vegas in our exclusive Buyer's Guide.
Three Ways Brands Are Giving Sportswear a Modern Upgrade
Modern sportswear is less about following trends—and more about making your own.
The Active Edit
This season, the contemporary activewear category re-invents itself with styles that double as everyday closet staples to cater to an increased interest in active lifestyles by consumers.
What Consumers Really Want from Casualwear
From sportswear to athleisure, business fashion to going-out clothes, casualization has taken over the clothing market. Brands share what’s driving the casualization of the fashion movement and how they are keeping up.
Game On
A growing consumer demand for “Game Day” fashion has inspired many sports-inspired styles; from apparel and footwear to accessories, and home, gift & beauty.
2024 Incubator Program: Meet the Brands
Exclusively designed to elevate the voices and work of Black-owned brands and designers of color. Here, we introduce the 2024 participants
FW 24/25 Young Contemporary Womens Buyer’s Guide
Discover key young contemporary womenswear trends, products, and brands to shop at MAGIC Las Vegas and MAGIC New York in our exclusive Buyer's Guide.
FW 24/25 Contemporary Womens Buyer’s Guide
Discover key contemporary womenswear trends, products, and brands to shop at PROJECT Las Vegas in our exclusive Buyer's Guide.
New Style, New City: A Sea of Opportunity
MAGIC Miami is the perfect opportunity for retailers to celebrate a fresh start, by offering post-holiday inventory with trend-right immediates and spring/summer direction.
Incubator Program Retrospective
Take a look back at some of the incredible brands that have been a part of the Incubator Program since its launch in 2020.
Local Influence
As exhibitors and buyers prepare to descend on MAGIC Nashville, local brands look forward to sharing all the style and fun that Music City has to offer.
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